MINDARI, Ellisyah; 						MARSIH, Yeni; 						SUPRIYANTO, Feri.
 APAKAH BRAND EQUITY, KUALITAS PRODUK, PERSEPSI DAN HARGA MEMPENGARUHI KEPUTUSAN PEMBELIAN?.
<strong>Jurnal Manajemen Kompeten</strong>, [S.l.], v. 8, n. 2, p. 10-20, feb. 2026.
ISSN 2621-5381.
Available at: &lt;<a href="https://jurnal.irs.ac.id/index.php/mnjm/article/view/470" target="_new">https://jurnal.irs.ac.id/index.php/mnjm/article/view/470</a>&gt;. Date accessed: 16 apr. 2026.
doi: <a href="https://doi.org/10.51877/mnjm.v8i2.470">https://doi.org/10.51877/mnjm.v8i2.470</a>.