SURYANI, Ade Nia.
 PENGARUH IKLAN SMARTPHONE TERHADAP PERILAKU BRAND SWITCHING KONSUMEN BAYUNG LENCIR MUSI BANYUASIN.
<strong>Jurnal Manajemen Kompeten</strong>, [S.l.], v. 1, n. 2, p. 36 - 48, feb. 2019.
ISSN 2621-5381.
Available at: &lt;<a href="https://jurnal.irs.ac.id/index.php/mnjm/article/view/57" target="_new">https://jurnal.irs.ac.id/index.php/mnjm/article/view/57</a>&gt;. Date accessed: 11 aug. 2026.
doi: <a href="https://doi.org/10.51877/mnjm.v1i2.57">https://doi.org/10.51877/mnjm.v1i2.57</a>.