PENGARUH LOKASI, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PASAR TRADISIONAL ( Studi Kasus Pada Pasar Tradisional di Kabupaten Tulang Bawang Barat.)

Article Sidebar

pdf
Published Jul 9, 2023
DOI: https://doi.org/10.51877/jiar.v6i2.281

Main Article Content

Tara Ismiah
Universitas Bandar Lampung
Defrizal Defrizal
Universitas Bandar Lampung

Abstract

The research conducted ascertains how location, product quality, and price affect consumer satisfaction in traditional markets in West Tulang Bawang Regency. To collect data for this study, questionnaires or a number of statements were presented to a total of 100 respondents. Respondents were taken from traditional market visitors in Tulang Bawang Barat Regency. Data processing uses SPSS version 25. The results of the research location do not have a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction and price also has a significant effect on customer satisfaction. Simultaneously significant effect on customer satisfaction.

Article Details

How to Cite
ISMIAH, Tara; DEFRIZAL, Defrizal. PENGARUH LOKASI, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PASAR TRADISIONAL ( Studi Kasus Pada Pasar Tradisional di Kabupaten Tulang Bawang Barat.). Jurnal Ilmiah Akuntansi Rahmaniyah, [S.l.], v. 6, n. 2, p. 150 - 163, july 2023. ISSN 2620-6110. Available at: <https://jurnal.irs.ac.id/index.php/ak/article/view/281>. Date accessed: 29 oct. 2025. doi: https://doi.org/10.51877/jiar.v6i2.281.
ABNT APA BibTeX CBE EndNote - EndNote format (Macintosh & Windows) MLA ProCite - RIS format (Macintosh & Windows) RefWorks Reference Manager - RIS format (Windows only) Turabian
Issue
Vol 6 No 2 (2023): Jurnal Ilmiah Akuntansi Rahmaniyah (JIAR)
Section
Articles
License

Authors who publish in Jurnal Ilmiah Akuntansi Rahmaniyah agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) Licensethat allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)

 

References

Badan Pusat Statistik Republik Indonesia. (2019). Profil Pasar Tradisional, Pusat Perbelanjaan dan Took Modern.
Fadhli dan Pratiwi. (2021). Pengaruh Digital Marketing, Kualitas Produk, Dan Emosional Terhadap Kepuasan Konsumen Poskopi Zio Jombang.
Ginting dan Saputra. (2015). Pengaruh Lokasi, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan konsumen Pasar Tradisional (Studi Kasus Pasar Tradisional di Kecamatan Medan Johor).
Kusmariza et al., (2019). Analisis Kepuasan Konsumen Terhadap Beras di Desa Pasar Baru Pangean Kecamatan Pangean kabupaten Kuantan singing Provinsi Riau.
Senggetang et al., (2019). Pengaruh Lokasi, Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada Perumahan Kawanua Emerald City Manado. Jurnal EMBA. Vol.7 No.1. hal. 881 – 890.
Izzuddin dan Muhsin. (2020). Pengaruh Lokasi Terhadap Kepuasan Konsumen Pada Kedai Kopi Baravi Pematang Siantar.
Pane et al., (2018). Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Rumah Makan Sidempuan Medan.
Defrizal dan Antika. (2022). Pengaruh Kualitas Produk dan Harga Terhadap Volume Penjualan Beras di Perusahaan Umum Bulog Kantor Wilayah Lampung.