FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK REI OUTDOOR GEAR DI BANDAR LAMPUNG

Abstract

This study aims to test and prove the factors affecting decision to purchase rei outdoor

gear product in Bandar Lampung. Thepopulation in this study is the sales volume of rei outdoor

gear product in Bandar Lampung from 2017-2018 amounting to 30.484 .sales of sampling methods

using purposive sampling with a number of respondent 400 people. sampling criteria, namely

consumers who have purchased rei outdoor gear product in Bandar Lampung. The variables used

are as many as 5 variables. The test equipment used was a partial tes. Test result show that.a) the

store atmosphere variable has no effect on purchasing decision. b) Locaton variables do not affect

purchasing decision. c) Motivation variable does no affect purchasing decisions. d) Perception

variable does not affect purchasing decisions. e) Product quality variable does not affect the

purchase decision.