PENGARUH PENGGUNAAN DOMPET DIGITAL (E-WALLET) TERHADAP PERILAKU KONSUMTIF GEN Z DI KELURAHAN SUNGAI LILIN JAYA PENGARUH PENGGUNAAN DOMPET DIGITAL (E-WALLET) TERHADAP PERILAKU KONSUMTIF GEN Z DI KELURAHAN SUNGAI LILIN JAYA

Abstract

ABSTRACT

This study aims to determine the effect of digital wallet (e-wallet) usage on the consumptive behavior of Gen Z in Sungai Lilin Jaya Urban Village. This is a causal study. The study population consists of all Gen Z individuals aged 17–18 in Sungai Lilin Jaya Urban Village. A sample size of 80 individuals was determined using the Slovin formula, and the sample was selected using purposive sampling. Data were collected via questionnaires and analyzed using simple linear regression and correlation analysis. The results indicate that (1) the correlation coefficient of 0.488 reveals a moderate relationship between e-wallet usage and the consumptive behavior of Gen Z, while the R-squared value of 0.238 shows that e-wallet usage influences this consumptive behavior by 23.8%; and (2) the t-test results demonstrate that e-wallet usage has a significant effect on the consumptive behavior of Gen Z, with a calculated t-value exceeding the critical t-value (4.939 > 2.030).

Keywords: e-wallet, consumerist behavior, Gen Z